“The creative process is not just iterative; it’s also recursive. It plays out 'in the large' and 'in the small'—in defining the broadest goals and concepts and refining the smallest details. It branches like a tree, and each choice has ramifications, which may not be known in advance. Recursion also suggests a procedure that 'calls' or includes itself. Many engineers define the design process as a recursive function:
discover > define > design > develop > deploy
The creative process involves many conversations—about goals and actions to achieve them—conversations with co-creators and colleagues, conversations with oneself. The participants and their language, experience, and values affect the conversations.”
Download the PDF
(Created in collaboration by Jack Chung, Shelley Evenson, and Paul Pangaro)